INDUSTRY LEADING DIGITAL MARKETING EXPERTS.
At Cum Laude, we are a leading digital marketing agency based in Manchester City Centre, delivering innovative and scalable marketing solutions across various industries. Our expert team specializes in SEO, Digital Marketing, Pay Per Click, Web Development, Video Recording & Production and Social Media Marketing, backed by thorough research and data-driven analysis. Each campaign is customized to help you achieve measurable growth and success in a competitive digital landscape.
NOT YOUR TRADITIONAL MARKETING AGENCY
What makes us different ?
The agency was born from the frustration with traditional marketing agencies, which are often staffed by non-technical individuals who oversell and overpromise results without delivering tangible outcomes for clients.
At Cum Laude, we excel in both technical knowledge and business marketing expertise. We fully understand how Google and social media platforms and their algorithms work.
Additionally, we understand how businesses operate and the importance of ROI, translating investment in marketing into additional sales and leads.
Our focus is on delivering exceptional service. We do all our work in-house, ensuring consistent quality and direct communication. Unlike other digital marketing agencies that outsource work, often outside the UK, to boost profits at the expense of quality, we prioritize keeping everything within our skilled team. We invest significantly in talented professionals and comprehensive training to ensure outstanding results.
Additionally, we provide transparent reports that give clients a clear view of their return on investment, ensuring you always know the value of our work. Unlike others, we prioritize substance over style, ensuring that every member of our team contributes tangible value to your campaigns.
What To Expect From A Digital Agency in Manchester?
Of course, every digital agency in Manchester will be different, however, a specialist digital marketing agency will fully assess your business to build a campaign that is specifically tailored to your business objectives. The best digital agency in Manchester will not have a one size fits all structure; rather, different components will carefully be selected with both your long and short term goals.
What works for one business is often disparate from what will work for the next, so custom campaigns are essential with a digital agency in Manchester. You can expect the best digital agency in Manchester to be honest about the limitations of a business and the potential for significant growth.
For a digital agency in Manchester to work to its full potential, expectations must be managed from the very beginning, with weaknesses being identified in an initial audit.What Is A Full-Service Digital Marketing Agency Manchester?
A full-service digital marketing agency in Manchester offers all forms of online marketing that a business might need.
Opting for a full-service digital marketing agency in Manchester is advised, as the campaign can evolve with the needs of your business.
Additionally, it is beneficial to have all digital services under one roof, as having one account manager with an overview of every component will help to ensure each area of the campaign is complementary to one another.
Most full-service digital marketing agencies in Manchester will offer SEO, Paid Search, Social Media and Retargeting, all of which are broad terms for many smaller components which are combined to build a strong campaign.
You can read about these in more detail below, or by visiting our services page.What To Ask A Digital Agency in Manchester?
It is essential that you find the right fit when it comes to working with a digital agency in Manchester, making sure that the agency is right for your business and vice versa.
Here are a few important questions you can ask to gauge whether a digital agency in Manchester is a right fit:
Will I have input on the content with a digital agency in Manchester?
Asking how involved you will be in the creation of content is important, as it is a significant part of all elements of digital marketing.
Some clients are happy to have content writers from a digital agency in Manchester write all the work as long as they can approve it before it goes live, whereas other clients have in-house copywriters who will write the content and the digital agency in Manchester will ensure it is well optimised.
The degree of engagement in relation to content will need to be discussed in advance, to make sure both you and the agency are happy with the agreement.
Do you have partnerships with search engines?
Having partnerships with search engines can be valuable, as it ensures a digital agency in Manchester has the most up to date insights about how to maximise success. This will make sure that the client is benefitting and receiving quality work that is above and beyond what they would expect from competitors.
Do the services you offer align with my business goals?
Another important question is to ask what services are offered and how they would align with your goals for the business.
If one of your goals is to generate long term sales at a lower cost, you should work with a digital agency Manchester-based that offers SEO for the best results, rather than a paid social agency. Establishing the services you will need from the beginning is important with a digital agency in Manchester.
How does a digital agency in Manchester measure success?
Understanding how a digital agency in Manchester measures success is key as if a digital agency focuses on bringing traffic to the website, that isn't enough in most cases.
An indicator of a good digital agency in Manchester is when there is a focus on bringing in qualified users who are likely to make a purchase, as that is what will make you money, not simply increasing traffic.
In fact, often when working with a good digital agency in Manchester you will notice decreases in traffic alongside increases in conversion rate and revenue.What Is A Digital Agency in Manchester?
A digital agency in Manchester offers a range of advertising services that are carefully tailored to align with the goals of a business.
This could be increasing brand awareness, generating long term sales with a low cost per acquisition or quickly attracting specific and highly qualified audiences. Specialist campaigns from a digital agency in Manchester are then created and implemented to meet these goals. Techniques such as SEO, Paid Search, Retargeting and Social Media can be used separately to meet specific needs or they can be combined to improve overall online presence and sales.
The significant benefit of choosing a digital agency in Manchester over more traditional marketing methods is that everything is trackable, so you know where every enquiry or sale has come from.
More specific insights such as how long a person has spent on your site, how many pages they viewed, whether it is their first or second time visiting and exactly where they live in the country mean that successful or less successful areas of a campaign can quickly be identified and modified in order to maximise return on investment.
Compared to digital marketing, with traditional marketing, you are largely uninformed as you only have very basic statistics to work from when it comes to making actionable insights. The in-depth data that a digital agency in Manchester has access to makes scaling a business nationally or internationalising far more achievable.
There are constant changes in the digital age, so working with a top digital agency in Manchester will ensure that your business can evolve with the technology that continues to develop exponentially. A digital agency in Manchester can help your business grow rapidly when done right and as it is fully trackable, every penny spent is accounted for.What Company Needs a Digital Marketing Agency in Manchester?
Although it may sound cliche, every company needs a digital agency in Manchester!
It is far more cost-effective than traditional marketing in terms of return on investment, it is possible to foster much stronger relationships with customers and most competitors will be utilising some form of digital marketing.
For businesses looking to expand, target new audiences, increase visibility online or simply make more money, it is essential to work with a digital agency in Manchester to evolve with modern technology.
Often the companies that you wouldn't expect actually make the most online, for example, companies in the industrial/manufacturing sector can make large amounts of money from a single enquiry.What Digital Agency Services Are Available?
A full-service digital marketing agency in Manchester should offer SEO, Paid Search, Retargeting and Social Media, at a minimum.
SEO stands for search engine optimisation, an intricate and technical practice that improves a website's visibility on search engine results pages (SERP's).
This is a long term strategy that can take at least 3-6 months to take effect, or even a year in some circumstances, depending on the client, digital agency and competition in the sector.
However, SEO should certainly be a significant part of any digital marketing campaign.
Social Media Marketing refers to both paid advertising through social media as well as generating organic growth through a range of platforms.
A digital agency in Manchester will construct a strong strategy as it is essential when it comes to social media, as although it offers vast amounts of opportunities, it is easy to get lost in such a concentrated space. With the right guidance from a professional digital agency in Manchester, you have the ability to completely transform your business through a combination of paid and organic social media.
Digital Marketing Services such as retargeting is a method of regaining the attention of previous visitors to your website by showing them adverts across the web. Huge amounts of customers can be lost after just one visit to the website, so a reminder via retargeting can be extremely effective.
Retargeting provides a very good return on investment, as the users being targeted are qualified to make a purchase, especially around sale periods like Black Friday.
This is a highly effective method of advertising from a digital agency in Manchester, as users have already shown interest in the brand. Finally, paid search refers to using search engines to advertise a business.
The most common type of paid search used by a digital agency in Manchester will be Pay Per Click.
A broad umbrella term referring to every type of advert within search engines that the advertiser only pays for an advert if it is clicked. As opposed to SEO which is an organic method of search marketing, paid search involves businesses paying for the privilege of their adverts being shown at the top or side of search engines.
Paid search can work brilliantly for some businesses and not for others, which is a benefit of using a full-service digital agency in Manchester, as all options can be discussed in detail to find a combination that works for you and your business.